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2005 Awards Programs The ASA Media Awards recognize journalists whose work has had an exceptional impact on public awareness of issues related to aging at the local or regional levels. The 2005 award winners will participate in the ASA Media and Aging Awards Symposium, "Award Winning Journalists and the Age Beat: ASA's 2005 Media Awards Symposium," on Friday, March 11th from 4:30 to 6pm. 2005 MEDIA AWARDS NATIONAL MEDIA
Kelly Greene
Atlanta, GA Kelly Greene is honored for her body of work tackling some of the most important and compelling issues in aging. Ms. Greene has covered retirement planning and aging issues for The Wall Street Journal since January 2001. She is the Journal's only reporter dedicated to writing for Encore, the Journal's quarterly guide to retirement. Her articles in the Journal circulate to nearly two million subscribers; her weekly column in The Wall Street Journal Sunday, which appears in 86 newspapers nationwide, is a guide to later life for almost 10 million households. Ms. Greene's reporting underscored the rich diversity in the “aging beat.” Her story on the front page of the Journal, “Marketing Surprise: Older Consumers Buy Stuff, Too,” provided the first look at a budding revolution in the business world - the decision by Sony, Ford, Disney and others to set their sights on the lucrative 50-plus market. By contrast, her page-one profile of a cooking class in New York, “Later in Life, Men Find Their Way in the Kitchen,” was a poignant profile of a small group of retirees grappling with the loss of their wives. Before reporting about retirement, Ms. Greene covered health policy and wrote the “Heard on the Street” column for the Journal's Southeast and Florida sections. A Phi Beta Kappa graduate of Wake Forest University, she started her career at The Winston-Salem Journal in North Carolina before working for business journals in Greensboro and Charlotte, N.C., and Atlanta. In 1994, she won the North Carolina Working Press Award for General Excellence for a series revealing that the governor's economic slush fund did not generate the jobs it had promised. In 1996, she won a Southeast Region Green Eyeshade Award for computer-assisted analysis showing how an Atlanta bank merger hurt small businesses. Last year, she received an Honorable Mention for ASA's National Media award. Ms. Greene lives in Atlanta with her husband and son. LOCAL & REGIONAL MEDIA 
Susan Jaffe
Cleveland, OH Susan Jaffe is honored for a body of work. Ms. Jaffe launched the aging issues beat for The Cleveland Plain Dealer in 2001 and covers just about everything that concerns seniors, from health insurance and government regulation to medical research and social trends. Her "Aging Matters" column offers news and consumer advice. The breadth of her stories, capturing the heart of the issues, contributes significantly to public discussion and stimulates action. With the historic changes in the Medicare program this year, Jaffe produced more than three dozen stories deciphering the fine prints of the law and explaining how seniors would be affected. Jaffe came to The Cleveland Plain Dealer in 1996, after working at The Tampa Tribune and Sarasota Herald-Tribune. She has also published work in The Boston Globe, The Baltimore Sun, and The Village Voice. She received a Revson Foundation Fellowship to attend Columbia University, where she earned a Masters degree from the School of Public Health. This writer has combined hard-hitting reportage with compassion to cover the complexities of the aging beat. Honorable Mention Health & Aging Team (Michele Matassa Flores, Cathy McLain, Sandi Doughton, Marsha King, Warren King, Carol M. Ostrom, Julia Sommerfeld & Kyung M. Song)
Seattle, WA Michele Matassa Flores, the lead editor on the project, has been a reporter and editor at The Seattle Times for 16 years. She currently is deputy investigations editor. Cathy McLain, Northwest Life health editor, has been a journalist for 25 years, nearly 10 of them at The Seattle Times. She oversees the health and aging pages for the Northwest Life section. She also has overseen Page 1 of the Sunday paper. Previously, she worked at the San Francisco Examiner. Sandi Doughton has been writing about science, the environment and medicine for 20 years in New Mexico and Washington . She worked at the ( Tacoma ) Morning News Tribune before joining The Times about a year ago, where she's now the science writer. Marsha King has reported on society's aging since the newspaper started its age beat in 1999. In her 16 years at The Times, she's also covered higher education, religion and race. Previously, she was a bank public-relations manager. Warren King covers medical research and public-health issues. A medical reporter for The Times since 1981, he previously covered consumer issues and Indian fishing rights. Before joining The Times, he worked for The Charlotte Observer and The Times-Picayune in New Orleans . Carol M. Ostrom has reported on health issues since the early 1990s and also has covered ethics, religion and general news. She previously worked for Willamette Week in Portland and for the now-defunct Seattle Sun. Julia Sommerfeld covers consumer health issues. Before joining The Seattle Times health team in 2002, she worked at MSNBC and "The NewsHour with Jim Lehrer." Kyung M. Song covers insurance, mental health and health-care reform. She covered aerospace until a year ago and previously worked at the ( Louisville , Ky. ) Courier-Journal and the St. Louis Post-Dispatch.
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